Create seed audiences from

your competitor’s

customer list

Not modeled. Not probabilistic. Just real purchase data transparently shared by 2,000,000+ consumers.

Try for Free
Your Brand
Netflix
Buyer Records
6123900
Median Transaction
$
16.85
Your Competitors
Buyer Records
Median Transaction
Amazon Prime Video
5,198,288
$
6.56
Hulu
4,065,781
$
12.99
Disney+
1,739,039
$
11.72
Peacock
1,648,194
$
4.99
Paramount+
808,769
$
5.99
Your Brand
Netflix
Buyer Records
6123900
Median Transaction
$
16.85
Your Competitors
Amazon Prime Video
5,198,288
$
6.56
Hulu
4,065,781
$
12.99
Disney+
1,739,039
$
11.72
Peacock
1,648,194
$
4.99
Paramount+
808,769
$
5.99
Real Purchase Records
{"Transaction Identifier": "f9b7689766c71cd8ca7d58a4997abbaccf973578df165ef0bab7df2f1ac3ecb5", "Merchant": "Amazon Prime Video", "Payment Channel": "online", "Purchase Date": "2023-04-03", "Transaction Description": "Prime Video*HS9X33JU0 WA 04/02", "Transaction Amount": 5.4, "User Identifier": "16e356af2a134b5dcafe698e8297ef12897be479f4be1741a9115a2bf555c63a", "Gender": "Female", "Age": 44, "ZIPCODE": "75069", "User's Transaction History Length (Days)": 854, "User's Top Gross Spend - Restaurant Merchant": "Sonic"}
JSON to HTML Example
According to Facebook, the optimal seed audience is made up of 1,000 to 5,000 of a brand's best buyers.

Activate across any channel

Audiences shipped directly to your ad account
Custom audiences or lookalikes
Purchase
Live credit/debit, 2+ years
Receipts
Sku-level granularity
Location
Real-time visitation
Transparently shared by users
Supported ad platforms
facebook logo
Facebook Ads
instagram logo
Instagram Ads
TikTok
tradedeskgoogle logo
coming soon

Segment across any dimension for any brand

Create the most refined custom audiences or lookalike seeds
SKU Data
Product level detail
Channel
In-store, online, delivery
Customer Type
Light, loyal, lapsed buyers
Demographic
Age, region, gender
SKU Data
Product level detail
Channel
In-store, online, delivery
Customer Type
Light, loyal, lapsed buyers
Demographic
Age, region, gender
Create Your Audience
Create Your Audience

Ethically sourced data - in real time

Directly from consumers
Screenshot of features of the app

Transparent value exchange

Consumers actively opt in to sharing their data with Pogo - an app that helps people monetize their data.

Real time data

With direct API feeds, our seed audiences update every time someone swipes their card.

$
210
B+
Spend observed
2.2
B+
Shopping trips
1
M+
Active consumers
(and growing!)
65
M+
Survey answers

Scale

The largest data set in the world stitching together credit/debit purchases, SKU-level receipts and location.
as seen in

Get started for free

Try free of charge for your first $5,000 in ad spend to prove ROI in a risk-free way. Pricing is 15% of ad spend subsequently.

Create Your Audience

Frequently asked questions

What are Pogo Audiences?

Pogo Audiences are seed audiences generated on your desired brand's best customers using real purchase data. According to Facebook’s Data Science team, the optimal seed audience for a lookalike is made up of 1,000 to 5,000 of a brand’s best buyers.

Where does Pogo Audiences get its data?

Over 600K U.S. consumers actively share their data with Pogo, a rapidly growing app that transparently helps people monetize their data. Users included in Pogo Audiences have explicitly indicated that they would like to receive more personalized ads. Through products lke Pogo Audiences, Pogo helps consumers get paid for their data.

To learn more, visit www.joinpogo.com

Which ad platforms are supported with Pogo Audiences?

Pogo Audiences are available across Facebook, Instagram and TikTok (with The Trade Desk and Google coming soon).  Setup takes 10 minutes. Just sync your Ad Account with Pogo,  and we’ll ship you your audiences directly.

How does pricing work?

Pogo Audiences are free of charge up to your first $5,000 of total ad spend. This allows you to prove out ROI in a risk-free way. Pricing is 15% of ad spend after your first $5,000 in total ad spend, invoiced and reconciled monthly.